How Did The Lightning Outshine The Bucs?
August 30th, 2011
Joe types this with a heavy heart. What the hell has happened to this football town?
Three weeks ago the Tampa Bay Lightning announced it had sold 5,000 full season tickets during its offseason, doubling its season ticket base to just over 10,000. Knowing that Lightning season tickets are significantly more expensive than Bucs’ season tickets — 42 games vs. 10 games — Joe was sure that the Bucs’ preseason attendance would reveal that the Bucs also had sold at least 5,000 more season tickets, and maybe closer to 7,000 considering they were coming off a 10-6 season.
No such luck.
The Bucs’ announced attendance on Saturday against the Dolphins was 44,732, per ESPN.com. That means the Bucs season ticket base is just less than that figure because season ticket holders must buy preseason game tickets and individual game sales for a typical preseason game (unlike against the popular Patriots a week earlier) is rather low.
In 2010, the Bucs’ lowest preseason home attendance was 41,386 against the Chiefs. So to keep it simple, if you subtract that Chiefs game from Saturday’s Dolphins game attendance, you come up with a net increase of roughly 3,400 season ticket sales. This is no exact science here, but it’s painfully obvious the Bucs didn’t add as many season tickets this offseason as the Lightning.
Joe is flabbergasted.
Joe’s throwing the economy explanation out the window here because comparing the two teams’ sales is a head-to-head matchup within the market. Both are competing against the same economy and the same entertainment dollars.
Joe’s readers are welcome to kick around their takes in the comments, but for Joe it’s about the scoreboard. The Lightning had a better offseason than the Bucs. The Bucs lost.
The Bucs’ sales staff seemingly fared better this offseason than their counterparts in Florida, so ProFootballTalk.com pointed out today, but Joe still can’t buy into any reason why the Lightning captured more wallets in town with a more expensive season ticket. Hopefully, Team Glazer is focusing a powerful microscope on these results.





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