
So yesterday, Joe’s good friend, the dean of Tampa Bay sports radio, “The Big Dog,” Steve Duemig, brought up a great conversation on WDAE-AM 620 about how NFL warden commissioner Roger Goodell believes the NFL needs to make the stadium experience better than the staying home experience of watching games.
In short, the radio chatter posed the question, how could the Bucs make the stadium experience better than staying at home? Joe has suggestions:
* As Joe had detailed before, he once was a season ticket holder but opted out mainly due to the way he was treated by the Bucs’ sales staff. No other reason. But this post isn’t about that issue.
Joe has often documented that while the CITS is a nice stadium, there are nicer stadiums, including whatever-the-hell-that-place-is-called-in-south-Florida-today. Joe’s not about to advocate for a new stadium. There’s a team currently in St. Petersburg that is mired in a tomb that desperately needs a new crib first.
What Joe would like to see at the CITS is something akin to “The Bud Zone” at Jacksonville. There, in the end zone on the upperdeck level, is a massive sports bar. Fans before, during and after the game can go there, have a few beers, watch all the NFL games on HD flatscreens, have some good grub (not the standard stadium schlop) and watch the game on the field if they so choose, all in air conditioning.
Granted, the Bucs have something called a “party deck,” but to Joe’s knowledge it’s private and is nothing more than a small patio in the end zone. Instead, use that end zone to build a sports bar. Said sports bar could also be open on non-game days, much like the tiki bar at Out House Networks Field in Clearwater, and the sports bars/restaurants located at Comiskey Park in Chicago and PNC Park in Pittsburgh.
How cool would it be to go have lunch in the middle of the week at the CITS in, say, May?
Said sports bar could be in the south end zone. One of the biggest flaws Joe sees in the CITS is the open end zones. In Joe’s eyes, unless there is something picturesque to look at like at Heinz Field in Pittsburgh and Qwest Field in Seattle, where one end zone has views of a downtown skyline and the other end zone has views of the mountains, there’s no need for open end zones.
Gazing out upon parking lots and Dale Mabry Highway is not what Joe calls picturesque. Close up the south end zone with a massive sports bar/restaurant that can be used year-round.
* Joe has noticed that other stadiums actually have a store where fans can buy gear. The CITS does not. Oh, sure, they have a glorified vendor’s window and maybe rope off an area to showcase T-shirts, but that’s not a store.
Build an actual Bucs gear store that, like the Rays have at the Fruitdome, is open year-round. Make it an actual store so fans from out of town can actually get geared up before the game.
* Hall of Fame. Joe has noticed that at Heinz Field, part of a concourse is dedicated to the history of the Steelers. Joe believes it’s called a Walk of Fame, or some such thing. The concourse is full of exhibits of the team’s history. Also there, radio stations broadcast pregame shows and there are actually bleachers for fans to sit and listen. Just a few steps away, there are live bands.
Why can’t these elements also be used at a concourse at the CITS?
* Joe noticed that in Miami, the Dolphins will actually erect monster tents for temporary sports bars in the parking lot, replete with TVs. Yes, Joe knows the Bucs have a tailgate party where people can eat and drink non-stop, for a three-figured price.
Why not set up a tent in the parking lot(s) where fans can come and go as they please if they just want a cheeseburger or even a soft drink, and watch the pregame shows on the NFL Network?
* No more $8 beers! Look, Joe is a man, therefore he has the NFL Network, and enjoys a cold beer now and then. A minor reason — not the entire reason (see above) — that Joe ditched his season tickets is the obscene price of $8 for a beer.
Now Joe partially understands why beers (and other concessions) are so outrageous at the CITS. It’s a massive profit center for the Glazers, who don’t have to share that concession revenue with the stadium authority.
And if the vendors there pay handsomely to operate at the CITS, that alone, just to break even, drives up the costs of concessions. This is standard practice all over the country, including Out House Networks Field for Florida State League games no less.
Perhaps the surcharges to vendors could be adjusted just a little bit so fans aren’t horribly gouged? Or couldn’t Team Glazer simply drop the price. Beers were only $3 at the 2009 draft party at the CITS. Can’t all parties make sufficient money at, say, $5 a beer?
Joe trusts that even when Team Glazer sits down for a nice meal at a restaurant, even they would blink if the establishment charged $8 for a cold frosty.
Joe is certain that when fans ponder going to a game, $8 beer is a significant factor in their decision whether to sit on the couch or get up and go to the game.
Joe will even venture to guess the good people at the CITS may sell more beers if the price is lowered, and the loss on dropping the price just might be made up. Joe knows quite a few people who just load up before the game and only sip water during the game as not to be gouged with $8 beers.
Even Joe has some standards!
* $20 parking. When thinking of going to a game, Joe has a hard time getting past this: For $20, Joe can buy a pizza and/or a good sandwich at a local eatery, and a six-pack. If Joe goes to a game, he is already out that amount before he has even stepped out of his truck.
Trust Joe, there are far worse examples in other NFL stadiums than this (Dallass charges $75), but if the Bucs are worried about getting people to the CITS…
* Let people go up in the pirate ship. Ever try getting up in the pirate ship? If not, imagine what would happen if you tried to drag one of the “entertainers” out to the parking lot at one of the clothing-optional establishments across the street.
Let people experience the pirate ship! Let people go up there and cheer the Bucs. Why is it only a select, chosen few (usually plain-clothed cops and Bucs employees) are allowed up there?
* Do the Nazis who patrol the tailgate lots still crack down on throwing footballs around? This is beyond asinine. Lighten up Francis, or Joe can grill out in his backyard rather than hand over $20 for that right, and throw the football around with the neighborhood kids instead before retiring to the couch for an afternoon of football.
These are just some examples Joe has off the top of his head that might make the game day experience more exciting and motivate fans to get off the couch.
In short, the NFL in general has gotten to the point that it has all but forced fans to stay home as it has gouged fans too much. If, Mr. Goodell, you want fans to come spend money on your product at a game, you have to entice fans.
Slapping fans in the face with $8 beers, $20 (or more) in parking and nun-like practices of forbidding fans to toss around a football will chase more people away than it will entice people to participate.
As Richard Nixon would say, it’s the art of compromise.
So Bucs fans, what are some of your suggestions about making a game more exciting that you will go to the games rather than stay home?