Get Ready For The 2010 MessageMay 21st, 2010
For weeks, the Bucs billboards around town have read, ”Unite and Conquer.”
It’s very football-sounding. Something to fire you up to buy a ticket. Not bad.
Now, a new catch phrase apparently has emerged. Raheem The Dream rolled out “lasting contender” during his news conference following the final OTA practice this week at One Buc Palace. And Joe suspects we’re going to hear that compact message quite a bit during the 2010 season.
“Trying to build that lasting contender is what we’re trying to do around here,” the Bucs head coach said unprompted just 20 seconds into his Wednesday news conference.
“Lasting contender.” Remember that phrase. It’s very neat and tidy, and it smells of the Bucs shiny new media relations wizard out of the high-profile Washington political scene, Jonathan Grella.
Joe’s been watching to see what subtle changes would appear under Grella’s regime, and Joe thinks this is a prime example.
Compassionate conservative. … Hope and change. … “Lasting contender.”
If nothing else, the new phrase will save Raheem The Dream a lot of breath trying to explain how the Bucs are rebuilding, and it might keep him from coming up with Bill Belichick analogies to make a point.