Is The Tom Brady Effect Dead?

March 2nd, 2023

Lasting effect?

Joe knows part of the reason the Bucs signed Tom Brady was because AC/DC-loving general manager Jason Licht, who worked with Brady in New England, knew how Brady’s nutso work ethic and hyper-attention to detail rubbed off on his Belicheats teammates.

So naturally, Licht figured the same would happen in Tampa. And to a degree, it sure did. Hell, Joe has even spoken about this years ago how the Brady Effect should last well after he left the Bucs.

This week Licht made an appearance on SiriusXM NFL Radio on radio row at the Indianapolis Convention Center in downtown Indianapolis. There, Licht said he and Bucs coach Todd Bowles are hoping that Brady Effect lasts a few more years.

“That’s something we talked about when we signed him,” Licht said. “That our players would see from him, being him, the things he does, as hard as he works, the dedication he puts into things, that would rub off on a lot of players and we think it did.”

Yes, it did. But has it lasted?

The way the Bucs played last year, it sure smelled as if the constant preaching by Brady was a worn out message. Like it was going in one ear and out the other.

Did the Bucs, especially on offense, play with the same intensity and passion as Brady does and did?

Sure didn’t appear that way to Joe.

There is an NFL Films segment floating around social media showing Brady, when the Bucs traveled to Santa Clara, Calif., pleading and hollering to his offense to bust their tails, be more passionate and to give every ounce of energy, and that can lead to a win.

Instead, the 49ers woodshedded their arses.

From that NFL Films segment, it sure seemed like the Brady Effect had run its course and enough — not all, but enough — of Brady’s teammates had tuned him out.

38 Responses to “Is The Tom Brady Effect Dead?”

  1. jugheadfla Says:


  2. Dooley Says:

    Died last summer at hot yoga retreat

  3. Steven007 Says:

    Um, well, there is no Tom Brady here for there to be a Tom Brady effect. Certainly if this was a thing the Patriots would have continued to dominate after his absence. That hasn’t happened.

  4. Steven007 Says:

    That said, I hear a few of the guys in the team are still doing TB12 stuff so perhaps there is a mild lingering effect.

  5. ABucAway Says:

    Im still living the Gronk effect! Yo soy fiesta!!!

  6. Marine Buc Says:


    That picture…

    Tom Brady looks like he is doing his best Zoolander impersonation.

    Is this look called “Pewter Steel”?

  7. Marine Buc Says:

    No – the Brady effect is not dead.

    We have to pay him $35.1 million dollars this season for doing nothing.

    That is the new “Brady effect”… Killing our cap in 2023 is the effect…

    At least we won a Super Bowl.

  8. Craig Says:

    If there is not another true leader at QB it is dead. Next season it could make a comeback with the right chemistry and an unbeaten streak of three or four games.

  9. Just Leave Trask Alone Says:

    Bowles killed it last year

  10. Ate One Tree Says:

    Died when Todd Bowles became head coach and started playing scared on offense . Wish we had Dan Campbell

  11. TheBucsAnthem Says:

    It died last year Joe….esepcially when TOM kept on either dirty-balling his passes or throwing it to the other team.

    But Hey…… Bucs fans got to experience seeing a Legend play every Sunday for a short 3 years…….not too many NFL fans can say that.

  12. D-Rok Says:

    Well, the Brady Effect sure rubbed off on Coach Moore, LOL.

  13. captivajim Says:

    YUP –It’s gone !!

  14. Letsbucinggo Says:

    Its gone with the wind!

  15. Capt.Tim Says:

    Dead as fried chicken

  16. The Tampa Bay Truth Says:

    Now is the bruce arians effect. He buys a good team on a credit card for a two year window and then the team takes years to recover. Same thing happened during his Arizona run.

  17. Jeff Says:

    Tom = hope. No Tom, No hope.

  18. Jack Burton Mercer Says:

    Without Brady, there is no Brady effect. Quad erat demonstrandum.

  19. Bubby Says:

    The TB effect died last year. Right around the time he also went on vacation during camp, not to mention a Friday night wedding.

  20. Buc4evr Says:

    @Marine Buc ,best comment of the day. Lol.

    Brady is the one who killed the Brady effect last season, with the divorce his heart wasn’t into football. The guy was messed up and it showed on the field. If Trask takes over, it will just be a season of rookie mistakes that will drag the whole team down. The Brady effect is a distant memory never again to be repeated.

  21. Show Me the TDs Says:

    D. White must have some type of force field. The TB12 effect just bounced off that loafer.

  22. Eddie Says:

    It’s over.

  23. Tucker Says:

    The talent wasn’t there to run the simple play calling leftwich was doing had to be more creative with what he had but he couldnt do that.

  24. Goatfarmer Says:

    Toad Blowes killed the Brady effect deader than a dinosaur fossil.

  25. Tye Says:

    the curse of having Bowels as HC cancels out the ‘Brady effect’ as everyone saw last season while Brady was still on the team!

    The curse of Toilet Bowles is STRONG in Tampa!

  26. 1sparkybuc Says:

    Brady’s heart wasn’t in the game last year. That nullified any effect he had in the other two seasons. The Bucs need the Trask underdog off the bench effect in 2023. Brady is gone, and so is his 35 million. The Bucs can still win the division with whatever roster we end up with.

  27. Tampabaybucfan Says:

    What I hope is that the Byron Leftwich effect is dead……gone…..kaput. nada….history…..

    I’m sure some of Brady has rubbed off…..but it looks like a lot of the players we brought in for Brady will be gone……Lenny…..Julio….are two.

    The effect is still with me……still savoring that SB win!!!

  28. Simeon97 Says:

    I pointed this out earlier Joe. I think the Brady Effect left when 1) the team knew he didn’t to be there (dolphins) 2) He was continuously granted special treatment, like missing camp, etc. That all can turn into resentment.

    That Rams/Bucs game, while they lost, could have been a really adequate conclusion to his epic career. That loss wasn’t on him, in the end.

  29. JimbobBucsFan Says:


  30. CrackWise Says:

    It died when he got divorced and his wife stopped making shrines for him before the game.

    Don’t let FACTs enter the conversation!!!

  31. CrackWise Says:

    Montana is THE REAL GOAT

  32. NEfan Says:

    The negative losing Blows effect is stronger than the Brady effect. Quit with the b@#ching and moaning about the $35M, he pushed it out to help the team, everyone deserves to get paid.

  33. Go Bucs Says:

    Unfortunately that died the first time Brady retired! Go Bucs

  34. SufferingSince76 Says:

    As Dangerfield said, it’s a tough crowd today.

  35. Ugotrobbed Says:

    If the players that have played with him the past 3 seasons don’t come out with their asses on fire to start the season, then we will know that Brady’s 3 years here meant nothing! And they have gone back to being bottom dwellers!
    Sure going to miss seeing him in a Bucs uniform!

  36. Pelsbuc61 Says:

    Bowles destroyed it the moment he was hired as HC. He even destroyed it during the Rams Bucs playoff game that erased a Brady epic comeback. Bowles is Lovie 2.0

  37. FlBoy84 Says:

    Agreed @Pelsbuc61,

    No question the Brady effect naturally wasn’t as strong in Yr3 than Yr1, but it also had to compete against the dead energy of Bowles. Team effort and execution was a direct reflection of it.

  38. Goatfarmer Says:

    The consensus is, Blowes sucks.