Bucs To Snack On New Sponsor Dollars
January 31st, 2011
"No luck with the Cheez Doodles, but this is good enough."
For years, Joe’s been known to inhale bags of crunchy Cape Cod potato chips, but that’s not what Joe finds interesting about the brand today.
Cape Cod is now a new official, multiyear sponsor of the Bucs, per the team’s official website.
“The Cape Cod brand symbolizes quality and we are thrilled to have them join our sponsor portfolio,” said Buccaneers Co-Chairman Bryan Glazer. “We look forward to integrating them promotionally in the marketplace throughout the year.”
This is particularly interesting considering Roger Goodell, per Peter King’s Monday Morning Quarterback column on SI.com today, is concerned a lockout could affect sponsorship revenue and season tickets.
“… …Will fans put money down for season tickets? Will sponsors set aside money to advertise on games they’re not sure will be played? My fear is that players think there won’t be any damage done until we miss games. Not true. Also, what’s your free-agency window going to be if this goes far?”
Joe gets Goodell’s concern, but what does it say when teams are locking up new sponsors before there’s any official labor strife? The NFL has companies throwing money at it. Sure, Joe gets that there could be a lockout clause in place, but it seems that the business community won’t be scared away from the NFL anytime soon.
As for selling season tickets, Joe’s sure those sales would take an unfortunate hit in Tampa if there’s a lockout. Considering the Bucs have little demand for tickets, what’s the urgency that the Bucs can create to buy season tickets come the spring if there’s a lockout in place?
Joe suspects Bucs sales reps would here plenty of, “Call me back when the team shows up.”
January 31st, 2011 at 2:20 pm
Finding new sponsors now is a good sign for us, but I don’t think this is the norm yet with other teams. Our owners are just gifted magicians when it comes to money.
January 31st, 2011 at 2:36 pm
“Joe gets Goodell’s concern, but what does it say when teams are locking up new sponsors before there’s any official labor strife?”
I’m with Joe on the quality and deliciousness of the snack-tastic Cape Cod Kettle Cooked Chips (Sea Salt & Vinegar Pls)……
But it is a little interesting that such a small player (Cape Cod) is getting involved instead of a major player (Lays, etc?). I know there are different levels of Pewter Partnerships, but I’m wondering if, in addition to ticket prices being discounted, so too are sponsorships…..
January 31st, 2011 at 2:59 pm
Come on Joe.
Contract are drafteded to account for all types of contingencies: for example, you could include a clause which amkes the deal null and void if there is a lockout. Alternatively, there is likely a provision which makes no monies due and owing until some for of cba resolution or clarity.
The bucs announce this deal to encourage others who won’t sign until post-cba, but it doesn’t really mean anything.
And Cape Cod Chips? It could just be a deal to make them the official chip sold at games or something.
January 31st, 2011 at 3:21 pm
nice typing: Contracts are drafted . . .
January 31st, 2011 at 3:40 pm
WOW… slow news day….
Thanks for trying Joe
January 31st, 2011 at 5:09 pm
Ever hear of PNC Park? It’s the Nacho Chip Capital of the Free World. They should do a deal there.
January 31st, 2011 at 5:21 pm
I’m not very encouraged by this. There probably is some sort of lockout rule or per games played or beer pong bets….
January 31st, 2011 at 7:20 pm
Man… now I want some potato chips…
January 31st, 2011 at 8:51 pm
Personally, I love Cape Cod kettle chips.
January 31st, 2011 at 9:11 pm
Cap Cod’s chips are way better than any others out there to me.. too black pepper and the salt and vinegar.. Yum!!
Good marketing as well the cape cod bag shows a cape and flags maybe a buccaneer flag or ship gets placed on them in different parts of the country say like new england, The cascade range in the NW, Albuquerque & Santa fa area of New mexico, marketed down south as well.
And if not, may I suggest it.
Be very nice to walk into the local store and see the Buccaneer Flag and Ship in the cape cod packaging. Reaches more people across the country that brings in more outside the area fan-base as well as local regional fans bases.
Yeah lower “name” Sponser but great opportunity to reach a bigger fan base. One that fits as I recall there where quite a few Pirates around Cape Cod in its day.