Bucs Using Raheem To Inspire Ticket Sales

August 21st, 2010

raheem-morrisJoe’s not a senior vice president of marketing at some highfalutin Fortune 500 enterprise, but Joe has a pretty good track record of results.

Today, a little bored in the rain, Joe happened to buy an old fashioned news delivery item, aka a newspaper. Now Joe rarely reads these filthy handheld products, but a Tampa Tribune story about rampant illegal political signs (a major pet peeve of Joe’s) got Joe’s eye, so he forked over the 50 cents.

On Page 3 of the sports section, Joe was stunned to find a full page color advertisement for Bucs’ regular season tickets featuring a massive, half-page photo of  the Bucs head coach with big bold lettering “RAHEEM MORRIS” across the middle.

Then, at the bottom of the page, is ticket information for the Sept. 12 home opener.

Now the Bucs ticket sales mavens and the esteemed Glazer family leaders must know that many serious Bucs fans think Morris is an absolute joke of a head coach. And the casual fan perspective of him is surely one of an inexperienced young coach coming off a 3-13 season riddled with troubling decisions.

And this guy is supposed to sell tickets? “RAHEEM MORRIS,” so it reads in the Tribune ad.

His face and name is supposed to inspire the credit card to come out of the wallet and get fired up?


Nobody buys tickets to watch a game because of a head coach unless it’s one of the tiny handful of big name coaches with huge appeal. The Bucs’ defensive mastermind isn’t that guy. And he’s not going to help ticket sales right now.

Joe wants these blackouts to go away fast. They’re horrendous for the community.

Marketing the head coach before he wins games is not going to cut it. The Bucs’ marketing people must have been dreaming.

12 Responses to “Bucs Using Raheem To Inspire Ticket Sales”

  1. Gatorbuc15 Says:

    The Buc’s need to find a much better way to sell tickets. If that’s the best they can do, then the Buc’s will have trouble selling tickets all year long. Theywould hva been better off putting Michael Clayton on the page. Even though he sucks, he’ll actually play in the games.

    Then again, maybe not.

  2. Apple Roof Cleaning Tampa Says:

    The Bucs marketing is STUPID. They want us to buy tickets, yet price pre season games at regular season ticket prices! They SAY their product is improved, then black it out so we can’t see for ourselves. The smartest thing they could do is give away pre season games to SHOW us they are indeed getting better! I almost fell out of a tree today, trying to get my TV Antenna up high enough to get FT Myers so I can watch them. It did not work. I am so mad at this blackout I could just SCREAM !

  3. justin Says:

    No need to be mad at the bucs for the blackout.. That’s an nfl tv deal thing but I have sunday ticket so I can watch all the games… As far as the article no one reads the paper so no one saw it… If anyone did see it they would have been more thrilled to see a half page picture of our first round draft choice gerald mccoy

  4. Radio Mushmouth Says:

    Blacked out games, and Raheem Morris …I can’t think of anything that gets more excited for the season than that.

    Pure Marketing Genius , Bucs…. and you wonder why your stadium is empty?

  5. Rican Says:

    They believe in our HC, it’s time some of us start to give him a chance. I have a feeling no matter what Rah does the haters will always remain the haters. OR the haters claiming to be realists haha

  6. Radio Mushmouth Says:

    We make fun , but after JimBuc saw that ad , he probably bought 4 club seats on the 50 yard line.

    Maybe marketing DOES know what it’s doing…

  7. jlynch Says:

    Stupid people tend to stick together… If people are stupid enough to think Morris isw a real head coac h then they are stupid enough to buy tickets

  8. thomas Says:

    He is the reason I gave-up my tickets. He in large part is the reason that this team is a laughing-stock and 4th best in their division for the first time a recent history.

    Unless this joke somehow finds a clue this season – the floodgates will be further openedand we may have our first perfect season – OF BLACKOUTS!


    and stop blaiming the economy – the economy had ZERO to do with me giving up my seats after 20 years. Horrific football and run by bafoons.

  9. Pruritis Ani Says:

    Anytime I see his face or hear his name, it makes me want to smash something.

  10. tampa2 Says:

    Must be the 3 offspring of Malcom Glazer that come up with that idea. I gues they really believe their own koolaid propaganda. But I would like to thank Joe for bringing the pic to my attention. My Macaw can poop on that pic for a week. I might even feed him more and bet on where the next glob of bird poop lands. That is what Raheem’s worth is to me, Glazer.

  11. FloridaGirl Says:

    Your ignorance of Tampa is pretty amazing. The Tampa Tribune has been running those ads for the last three weeks or so. Winsolow, Freeman, McCoy. They culminated (which means they ended it), with the coach Raheem Morris. Starting reading a paper instead of playing Myst.

  12. BigMacAttack Says:

    FloridaGirl just reached a whole new level of Stupid. Hey chicky, when you finally get to the Wizard of Oz, make sure he shoots you some brains.