Local Fans Embraced The Pro BowlJanuary 29th, 2013
Tampa Bay Lightning opening night set a team TV-ratings record earlier this month. Sun Sports went ga-ga over the 2.8 rating (roughly an average of 50,000 households watching throughout out the broadcast.)
Meanwhile, the Tampa Bay Rays are among Major League Baseball’s most watched teams — on television. The average Rays game in 2012 pulled a 4.9 rating (about 88,000 households), in the upper third of all MLB teams.
So what about the Pro Bowl? Was Joe only among a handful in town watching on Sunday, the first Pro Bowl Joe’s seen in many years?
Joe reached out to the good folks at WFLA-TV, Ch. 8 to request the local Nielsen TV ratings for Sunday night’s Pro Bowl on NBC. The game scored a 5.3 rating in the Tampa Bay market, surprisingly down about 5 percent from 2012, considering this year’s event had three Buccaneers in the game, though it was head-to-head against a Lightning game. Ratings among adults 25-54 were up 10 percent from 2012.
Joe might have to start calling Tampa “TV Town.” We just love watching TV around these parts.
Joe also wanted share the Pro Bowl ratings to shut up the legions of fans who claim the Pro Bowl is worthless and nobody cares. In fact, lots of people care, and the game — with strong ratings locally around the country — is worth a pile of advertising cash to the NFL.