“Pay Invoice” Is Front And Center

February 16th, 2010

In what is probably a sign of the times, the Bucs have published two prominent colorful graphics on the official team Web site that direct fans to “Pay Invoice.”

Not exactly a subtle message. And hardly the best PR move for a team whose management claims to have no money concerns, although its fans believe otherwise.

The most prominent “Pay Invoice” graphic rotates with others and features the image of Barrett Ruud (perhaps it should read, “Shed a Block”). The other “Pay Invoice” graphic shows Kellen Winslow, Jr. making a one-hand catch.

Clicking on these graphics takes readers to a page where they can manage their Bucs ticket account.

Joe checked the Web sites of several other NFL teams, including ticket-sales challenged Jacksonville, Cincinnati and Detroit, and no other teams were marketing with a “Pay Invoice” banner, or anything that resembled a hand-over-your-money message.

It seems to be a Bucs innovation.

Via Joe’s research, it was obvious the Bucs have one of the best, if not the best, team Web site in the league. However, “Pay Invoice” clearly gets an award for most offensive marketing copy in the NFL.

9 Responses to ““Pay Invoice” Is Front And Center”

  1. John Says:

    the bucs website is so amature to begin with.. all other nfl teams pages look so professional.

  2. Al Says:

    Bucs website is almost all in flash, very annoying. Barely any decent content on the website. Now go check out NYG’s website and you will see a world of difference.

  3. OAR Says:

    The old website(2002 to 2008) was 100% better. Looks like a teenager did this one.

  4. Joe Says:

    Al:

    Giants, Cowboys, Bears… you name it.

    However, the administrator he came up with the concept of using Tiffany Jimenez in their videos is brilliant!

    In short, more TIffany, please!

    http://buccaneers.com/multimedia/videoarchive.aspx?filename=TC09-Camp%20Look.flv&Page=1&year=2009

    http://buccaneers.com/multimedia/videoarchive.aspx?filename=20090820-TC Thank You.flv&Page=1&year=2009

  5. d-money Says:

    I’ve suspected it for a while but now I have proof. You guys will complain about anything this team does. It’s almost laughable.

    Oh nooooo….the bucs have a link where season ticket holders can easily find where to pay their invoices…the nerve of them.

  6. admin Says:

    Joe here,

    d-money – Nobody’s complaining here. Just giving an opinion of something you don’t see every day in the NFL. And we surely respect your opinion. …In fact, the post here offers the opinion that the Bucs’ Web site is one of the best in the league. ….

  7. Marc Says:

    Joe,
    Comon. Your ripping the bucs beacuse of the wording on thier website? Comon.

  8. ADAM Says:

    watch on hd tv and see much better anyway

  9. Marc Says:

    Maybe Ruuds graphic should say “Tackle Machine”.

 
 

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