Groupon Craze Hits St. Pete Times. NFL Next?June 16th, 2011
Especially in these lockout times, Joe’s always sniffing hard for anything Bucs-related, but Joe also devours all sorts of NFL news and business news.
What struck Joe today was seeing the exploding Groupon craze reach the hallowed halls of the St. Pete Times. You can now have the Sunday Times delivered — and purchased — for roughly about 19 cents a newspaper.
Talk about devaluing the product (or overvaluing it depending on one’s perspective). For those clueless, Groupon offers drastic discounts for all kinds of service businesses and more, and businesses pay Groupon to sell their stuff.
So essentially, the Times is giving away the newspaper. Man, the media continues to change rapidly. What’s next? The Times paying readers a couple of pennies to read a story online?
But the Groupon craze got Joe wondering when the NFL is going to get into the action, perhaps selling fans a $250 stadium concessions gift card for $125, using that as another method to drive revenue in a down economy and drive interest in attending games.
The Bucs now offer season ticket holders a discount on concessions. It’s not hard to imagine the innovators at One Buc Palace and other teams might find a way to expand on that option for the full fan base.